It seems that the Brazilian court’s decision to ban the X app is benefiting its competitors, particularly Bluesky. The microblogging platform announced that it has experienced “unprecedented spikes in activity,” with 500,000 new users joining in the past two days. It is also currently the number one free app on the iPhone in Brazil, slightly ahead of Meta’s Threads, which is in second place.
Bluesky’s CEO, Jay Graber, commented on the rankings, saying, “Well done, Brazil. You made the right choice,” noting that this growth is impressive for a platform that only fully opened to the public in February. Bluesky acknowledged its smaller size (especially compared to competitors X and Threads) by referring to itself as the “short king of social media apps,” and the company reports having more than 6 million users as of May 2024.
Bluesky was first introduced in 2019 as a Twitter-backed initiative to build an open, decentralized social protocol. Since then, it has become an independent public-benefit corporation, with Twitter founder Jack Dorsey stepping down from its board earlier this year.
On the other hand, Elon Musk’s X has been engaged in an escalating legal battle with Brazilian Supreme Court Judge Alexandre de Moraes over the company’s refusal to ban certain accounts as part of a broader campaign against what Moraes described as electoral misinformation.
This month, X announced it would cease operations in Brazil. Moraes warned the company it would face a ban if it did not appoint a legal representative in the country, which was done last Friday. He also threatened to impose fines on users who attempt to circumvent the ban using VPNs.
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